The Custom Furniture Business: Creating Beautiful and Timeless Designs
Small businesses are the soul of America

More people are interested in buying locally made products than ever before. You can capitalize on many consumers’ return to local shopping by emphasizing that all components of your furniture are made in the United States, or in your town or area. The same applies to handmade goods. Individuals who are tired of mass-produced goods are often the same people who are interested in buying locally. Given this climate, it is a good time to start a handmade furniture business.

Feather’s new furniture subscription service allows for maximum flexibility

Feather now offers goods from West Elm.

The rental service has pivoted to a subscription model, offering more flexibility to customers

Feather, the furniture renting service that launched last year, has announced a new subscription program that gives customers more “furniture freedom.” As the rental period for furniture approaches, customers now have four options. They can renew their existing plan, swap out furniture for new pieces, purchase their rentals, or simply return them.

In addition to their mission of fostering consumers’ relationship to material goods, Feather is also committed to taking the stress out of moving and furnishing a home—in particular for those living in big cities where people are constantly moving in and out of apartments.

The swap option allows folks to easily change out furniture when moving to a new place instead of dealing with selling their old pieces or forcing them to work in their new digs. With free delivery and assembly, this service is virtually headache-free.

Feather has also announced new partnerships with West Elm, Casper, Joybird, and Pottery Barn, which means that customers can now rent brand-name goods without committing to purchasing them. Pieces from these brands are...


Feather now offers goods from West Elm.

The rental service has pivoted to a subscription model, offering more flexibility to customers

Feather, the furniture renting service that launched last year, has announced a new subscription program that gives customers more “furniture freedom.” As the rental period for furniture approaches, customers now have four options. They can renew their existing plan, swap out furniture for new pieces, purchase their rentals, or simply return them.

In addition to their mission of fostering consumers’ relationship to material goods, Feather is also committed to taking the stress out of moving and furnishing a home—in particular for those living in big cities where people are constantly moving in and out of apartments.

The swap option allows folks to easily change out furniture when moving to a new place instead of dealing with selling their old pieces or forcing them to work in their new digs. With free delivery and assembly, this service is virtually headache-free.

Feather has also announced new partnerships with West Elm, Casper, Joybird, and Pottery Barn, which means that customers can now rent brand-name goods without committing to purchasing them. Pieces from these brands are offered alongside Feather-branded furniture as well.

This announcement comes on the heels of Japanese company Kamarq’s U.S. debut, billed as the “Netflix of furniture,” a furniture subscription service that recently got in trouble for releasing designs that appear to copy the Slon collection designed by Ana Kraš and produced by Brooklyn-based studio Matter Made in 2015.

If successful, these furniture subscription services could be a game-changer. Head over to Feather’s new site, where customers can rent entire living room, dining room, and bedroom sets. There’s even a quiz to help folks figure out what style and pieces work in their spaces.

Feather now offers goods from West Elm.

The rental service has pivoted to a subscription model, offering more flexibility to customers

Feather, the furniture renting service that launched last year, has announced a new subscription program that gives customers more “furniture freedom.” As the rental period for furniture approaches, customers now have four options. They can renew their existing plan, swap out furniture for new pieces, purchase their rentals, or simply return them.

In addition to their mission of fostering consumers’ relationship to material goods, Feather is also committed to taking the stress out of moving and furnishing a home—in particular for those living in big cities where people are constantly moving in and out of apartments.

The swap option allows folks to easily change out furniture when moving to a new place instead of dealing with selling their old pieces or forcing them to work in their new digs. With free delivery and assembly, this service is virtually headache-free.

Feather has also announced new partnerships with West Elm, Casper, Joybird, and Pottery Barn, which means that customers can now rent brand-name goods without committing to purchasing them. Pieces from these brands are offered alongside Feather-branded furniture as well.

This announcement comes on the heels of Japanese company Kamarq’s U.S. debut, billed as the “Netflix of furniture,” a furniture subscription service that recently got in trouble for releasing designs that appear to copy the Slon collection designed by Ana Kraš and produced by Brooklyn-based studio Matter Made in 2015.

If successful, these furniture subscription services could be a game-changer. Head over to Feather’s new site, where customers can rent entire living room, dining room, and bedroom sets. There’s even a quiz to help folks figure out what style and pieces work in their spaces.


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Give your business a name. Name your business something that indicates what you sell. This will come in handy later on, when you are marketing your business and want people to associate your business name with handmade furniture.
File a DBA, which stands for “doing business as,” at your local county clerk’s office. You may want to do a search to ensure that no other business in your town is operating under the same name. If you live in a large metropolitan area, a search is a necessity.
Create a line of furniture. You’ll need to have models of each piece of furniture that you intend to sell, so that customers can easily visualize what you have to offer. Add to your furniture line each year so that your stock stays fresh and on-trend.