The Custom Furniture Business: Creating Beautiful and Timeless Designs
Small businesses are the soul of America

More people are interested in buying locally made products than ever before. You can capitalize on many consumers’ return to local shopping by emphasizing that all components of your furniture are made in the United States, or in your town or area. The same applies to handmade goods. Individuals who are tired of mass-produced goods are often the same people who are interested in buying locally. Given this climate, it is a good time to start a handmade furniture business.

8 tips for renovating a small space

This <a class="ql-link" href="https://www.curbed.com/2017/7/17/15888084/tiny-house-tour-colorado-tomecek-studio-architecture" target="_blank">506-square-foot modern home</a> in Boulder, Colorado, maximizes natural light and embraces an open floorplan with ample negative space.

Interior designer Jessica Helgerson, tiny home designer and inhabitant, shares her time-tested strategies

Interior designer Jessica Helgerson and her husband, architect Yianni Doulis, bought five acres on an agricultural preserve ten miles from downtown Portland, Oregon, in 2010. The land came with two buildings, one of which the pair immediately began renovating into a weekend retreat.

The small 1940s cabin had already been poorly remodeled, so they gutted it, vaulted the ceiling, added new windows and doors, and reconfigured the entire floor plan. Once it was all done, they spent their first weekend there for Helgerson’s birthday—then never left.

They spent the following four years living in 540 square feet with their two young children. (They’ve since moved into a newly built home on the same property). Here, Helgerson shares her time-tested strategies for a successful small-space redesign.

1. Function first

"It starts with a logical layout," Helgerson says. When working with a client, Helgerson will identify their spatial needs and how they’ll use their home. She asks questions about their lifestyle, such as whether they like to entertain or need home office space, and...


This <a class="ql-link" href="https://www.curbed.com/2017/7/17/15888084/tiny-house-tour-colorado-tomecek-studio-architecture" target="_blank">506-square-foot modern home</a> in Boulder, Colorado, maximizes natural light and embraces an open floorplan with ample negative space.

Interior designer Jessica Helgerson, tiny home designer and inhabitant, shares her time-tested strategies

Interior designer Jessica Helgerson and her husband, architect Yianni Doulis, bought five acres on an agricultural preserve ten miles from downtown Portland, Oregon, in 2010. The land came with two buildings, one of which the pair immediately began renovating into a weekend retreat.

The small 1940s cabin had already been poorly remodeled, so they gutted it, vaulted the ceiling, added new windows and doors, and reconfigured the entire floor plan. Once it was all done, they spent their first weekend there for Helgerson’s birthday—then never left.

They spent the following four years living in 540 square feet with their two young children. (They’ve since moved into a newly built home on the same property). Here, Helgerson shares her time-tested strategies for a successful small-space redesign.

1. Function first

"It starts with a logical layout," Helgerson says. When working with a client, Helgerson will identify their spatial needs and how they’ll use their home. She asks questions about their lifestyle, such as whether they like to entertain or need home office space, and their answers inform the final floor plan.

For her home, Helgerson’s primary goal was to host overnight guests. "It was important that it be a house where we could welcome friends, even though it was small," she says. That’s why her layout incorporates lots of crash pads, including a bunk bed and a guest bed in the back bedroom, as well as a sleeping loft, and living room couches that double as beds.

 Photo by Lincoln Barbour courtesy Jessica Helgerson Interior Design
In Helgerson’s kitchen, the stove’s hood vent hides a pull-out spice rack.

2. Build in storage everywhere

"We definitely worked in storage everywhere we could," Helgerson says. This started with the hood vent in the kitchen. The range is a vintage Craigslist find and has a unique stovetop layout with burners isolated to the left side. So Helgerson designed the hood vent to be directed over the burners and used the remaining space to conceal a pull-out spice rack.

Storage was also added in other overlooked corners: There are drawers under the couch and guest bed, bookshelves in the great room, recessed storage in the bathroom, two hall closets, and a pull-out closet in the kid’s room.

3. Free up the floorplan

Helgerson wanted "as little floor space devoted to circulation as possible," she says, as hallways, stairwells, and walkways through rooms can be major space hogs. While trying to achieve this, she hit upon the idea of built-in living room couches.

 Photo by Lincoln Barbour courtesy Jessica Helgerson Interior Design
The built-in couches make the living space feel more open, and the window sills were lowered to let in more natural light. The vaulted ceilings allowed for construction of a sleeping loft.

"It was kind-of an epiphany," she says of the sofa designs. "And we’ve wound up using them over and over in lots of our projects." The sectional design was a deviation from her original layout, which included four chairs.

4. Let there be light

Helgerson lowered windowsill heights in order to let in as much natural light as possible and expand sightlines beyond the interior. "When you’re sitting on the couch and you open those windows, you’re just outside, which is really pleasant," she says. As a bonus, having low windowsills also provides fun alternative entry and exit points for the kids.

5. Negative space is important

At some point during her planning, Helgerson had specified a built-in coffee table in front of the L-shaped sectional, even going so far as to frame out the floor in preparation. However, that part of the plan got nixed in favor of leaving some negative space for the eye to rest. "I think that we would have gone crazy if we had put that in there," she says. "Just that little bit of empty space is really a luxury."

 Photo by Lincoln Barbour courtesy Jessica Helgerson Interior Design.
The sleeping loft.

6. Vary ceiling heights

The original ceilings in the home were sub-eight feet, so Helgerson and Doulis vaulted them up to a more expansive 13 feet. Doing so made it possible to add in the sleeping loft, and kept the ceilings low in the more private areas of the bathroom and back bedroom. "I think it’s important to have a nice [ceiling height] to the proportion of the space. A height like 7’6" really doesn’t feel incredibly low in a bathroom."

7. Edit stuff out

"Think carefully about every object, more so than ever. Ask, is it beautiful? Is it useful?" Helgerson says, paraphrasing British textile designer William Morris. For Helgerson, items that were worth keeping included the dining room table crafted by her husband and the vintage hutch that stores everyday dishes.

8. Make it yours

When asked if using a strict color palette was a necessity for a small space, Helgerson says no. "It depends on taste and what you enjoy looking at," she says. "This felt clean and simple to us, but I think it could be colorful as well." A home’s design evolves with its occupants, just like in the case of the tiny house. "It really came together organically," she says. Allowing for the more serendipitous aspects of the process is what ultimately makes a home uniquely yours.

This <a class="ql-link" href="https://www.curbed.com/2017/7/17/15888084/tiny-house-tour-colorado-tomecek-studio-architecture" target="_blank">506-square-foot modern home</a> in Boulder, Colorado, maximizes natural light and embraces an open floorplan with ample negative space.

Interior designer Jessica Helgerson, tiny home designer and inhabitant, shares her time-tested strategies

Interior designer Jessica Helgerson and her husband, architect Yianni Doulis, bought five acres on an agricultural preserve ten miles from downtown Portland, Oregon, in 2010. The land came with two buildings, one of which the pair immediately began renovating into a weekend retreat.

The small 1940s cabin had already been poorly remodeled, so they gutted it, vaulted the ceiling, added new windows and doors, and reconfigured the entire floor plan. Once it was all done, they spent their first weekend there for Helgerson’s birthday—then never left.

They spent the following four years living in 540 square feet with their two young children. (They’ve since moved into a newly built home on the same property). Here, Helgerson shares her time-tested strategies for a successful small-space redesign.

1. Function first

"It starts with a logical layout," Helgerson says. When working with a client, Helgerson will identify their spatial needs and how they’ll use their home. She asks questions about their lifestyle, such as whether they like to entertain or need home office space, and their answers inform the final floor plan.

For her home, Helgerson’s primary goal was to host overnight guests. "It was important that it be a house where we could welcome friends, even though it was small," she says. That’s why her layout incorporates lots of crash pads, including a bunk bed and a guest bed in the back bedroom, as well as a sleeping loft, and living room couches that double as beds.

 Photo by Lincoln Barbour courtesy Jessica Helgerson Interior Design
In Helgerson’s kitchen, the stove’s hood vent hides a pull-out spice rack.

2. Build in storage everywhere

"We definitely worked in storage everywhere we could," Helgerson says. This started with the hood vent in the kitchen. The range is a vintage Craigslist find and has a unique stovetop layout with burners isolated to the left side. So Helgerson designed the hood vent to be directed over the burners and used the remaining space to conceal a pull-out spice rack.

Storage was also added in other overlooked corners: There are drawers under the couch and guest bed, bookshelves in the great room, recessed storage in the bathroom, two hall closets, and a pull-out closet in the kid’s room.

3. Free up the floorplan

Helgerson wanted "as little floor space devoted to circulation as possible," she says, as hallways, stairwells, and walkways through rooms can be major space hogs. While trying to achieve this, she hit upon the idea of built-in living room couches.

 Photo by Lincoln Barbour courtesy Jessica Helgerson Interior Design
The built-in couches make the living space feel more open, and the window sills were lowered to let in more natural light. The vaulted ceilings allowed for construction of a sleeping loft.

"It was kind-of an epiphany," she says of the sofa designs. "And we’ve wound up using them over and over in lots of our projects." The sectional design was a deviation from her original layout, which included four chairs.

4. Let there be light

Helgerson lowered windowsill heights in order to let in as much natural light as possible and expand sightlines beyond the interior. "When you’re sitting on the couch and you open those windows, you’re just outside, which is really pleasant," she says. As a bonus, having low windowsills also provides fun alternative entry and exit points for the kids.

5. Negative space is important

At some point during her planning, Helgerson had specified a built-in coffee table in front of the L-shaped sectional, even going so far as to frame out the floor in preparation. However, that part of the plan got nixed in favor of leaving some negative space for the eye to rest. "I think that we would have gone crazy if we had put that in there," she says. "Just that little bit of empty space is really a luxury."

 Photo by Lincoln Barbour courtesy Jessica Helgerson Interior Design.
The sleeping loft.

6. Vary ceiling heights

The original ceilings in the home were sub-eight feet, so Helgerson and Doulis vaulted them up to a more expansive 13 feet. Doing so made it possible to add in the sleeping loft, and kept the ceilings low in the more private areas of the bathroom and back bedroom. "I think it’s important to have a nice [ceiling height] to the proportion of the space. A height like 7’6" really doesn’t feel incredibly low in a bathroom."

7. Edit stuff out

"Think carefully about every object, more so than ever. Ask, is it beautiful? Is it useful?" Helgerson says, paraphrasing British textile designer William Morris. For Helgerson, items that were worth keeping included the dining room table crafted by her husband and the vintage hutch that stores everyday dishes.

8. Make it yours

When asked if using a strict color palette was a necessity for a small space, Helgerson says no. "It depends on taste and what you enjoy looking at," she says. "This felt clean and simple to us, but I think it could be colorful as well." A home’s design evolves with its occupants, just like in the case of the tiny house. "It really came together organically," she says. Allowing for the more serendipitous aspects of the process is what ultimately makes a home uniquely yours.


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Give your business a name. Name your business something that indicates what you sell. This will come in handy later on, when you are marketing your business and want people to associate your business name with handmade furniture.
File a DBA, which stands for “doing business as,” at your local county clerk’s office. You may want to do a search to ensure that no other business in your town is operating under the same name. If you live in a large metropolitan area, a search is a necessity.
Create a line of furniture. You’ll need to have models of each piece of furniture that you intend to sell, so that customers can easily visualize what you have to offer. Add to your furniture line each year so that your stock stays fresh and on-trend.