The Custom Furniture Business: Creating Beautiful and Timeless Designs
Small businesses are the soul of America

More people are interested in buying locally made products than ever before. You can capitalize on many consumers’ return to local shopping by emphasizing that all components of your furniture are made in the United States, or in your town or area. The same applies to handmade goods. Individuals who are tired of mass-produced goods are often the same people who are interested in buying locally. Given this climate, it is a good time to start a handmade furniture business.

This whimsical rug is like a visual puzzle on your floor

Cream colored rug with colorful lines sits in the center of a living room with gray sofa. Albert Font

Can you see all nine faces?

Doodles are usually kept to notebooks and scraps of paper, but Jaime Hayon appears to prefer wool. The Spanish artist-designer recently worked with Spanish rug maker Nanimarquina on a line called “Silhouette”, and the area rugs look like they were ripped straight from his imagination and added to the loom.

The series, which just debuted at the Maison et Objet design fair in Paris this week, feature a playful illustration with thin lines and swooping silhouettes. Nine faces fill the rug, looking toward each other from various angles, punctuated by shapes and colors. Drawn in looping shapes and muted primary colors, the visages appear as optical illusion brain teasers that just happen to be sitting on your floor.

Corner of a rug sits at the foot of a sofa.Albert Font
Top view of a cream-colored rug with lines that depict faces.Nanimarquina

The rugs are hand woven from Ghazni Afghan wool, while the illustration is made from chain stitch embroidery. “Silhouette” comes in four sizes ranging from 5’7”x7’11” to 9´10”x13’1”. An outdoor version made from recycled PET fiber comes in similar sizes.

The collection will be available in the U.S. later this spring through Nanimarquina dealers such as Design Within Reach; we’ll update this...


Cream colored rug with colorful lines sits in the center of a living room with gray sofa. Albert Font

Can you see all nine faces?

Doodles are usually kept to notebooks and scraps of paper, but Jaime Hayon appears to prefer wool. The Spanish artist-designer recently worked with Spanish rug maker Nanimarquina on a line called “Silhouette”, and the area rugs look like they were ripped straight from his imagination and added to the loom.

The series, which just debuted at the Maison et Objet design fair in Paris this week, feature a playful illustration with thin lines and swooping silhouettes. Nine faces fill the rug, looking toward each other from various angles, punctuated by shapes and colors. Drawn in looping shapes and muted primary colors, the visages appear as optical illusion brain teasers that just happen to be sitting on your floor.

Corner of a rug sits at the foot of a sofa.Albert Font
Top view of a cream-colored rug with lines that depict faces.Nanimarquina

The rugs are hand woven from Ghazni Afghan wool, while the illustration is made from chain stitch embroidery. “Silhouette” comes in four sizes ranging from 5’7”x7’11” to 9´10”x13’1”. An outdoor version made from recycled PET fiber comes in similar sizes.

The collection will be available in the U.S. later this spring through Nanimarquina dealers such as Design Within Reach; we’ll update this story once pricing is available.

Close up of hand embroidering pattern.Albert Font

Cream colored rug with colorful lines sits in the center of a living room with gray sofa. Albert Font

Can you see all nine faces?

Doodles are usually kept to notebooks and scraps of paper, but Jaime Hayon appears to prefer wool. The Spanish artist-designer recently worked with Spanish rug maker Nanimarquina on a line called “Silhouette”, and the area rugs look like they were ripped straight from his imagination and added to the loom.

The series, which just debuted at the Maison et Objet design fair in Paris this week, feature a playful illustration with thin lines and swooping silhouettes. Nine faces fill the rug, looking toward each other from various angles, punctuated by shapes and colors. Drawn in looping shapes and muted primary colors, the visages appear as optical illusion brain teasers that just happen to be sitting on your floor.

Corner of a rug sits at the foot of a sofa.Albert Font
Top view of a cream-colored rug with lines that depict faces.Nanimarquina

The rugs are hand woven from Ghazni Afghan wool, while the illustration is made from chain stitch embroidery. “Silhouette” comes in four sizes ranging from 5’7”x7’11” to 9´10”x13’1”. An outdoor version made from recycled PET fiber comes in similar sizes.

The collection will be available in the U.S. later this spring through Nanimarquina dealers such as Design Within Reach; we’ll update this story once pricing is available.

Close up of hand embroidering pattern.Albert Font


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Give your business a name. Name your business something that indicates what you sell. This will come in handy later on, when you are marketing your business and want people to associate your business name with handmade furniture.
File a DBA, which stands for “doing business as,” at your local county clerk’s office. You may want to do a search to ensure that no other business in your town is operating under the same name. If you live in a large metropolitan area, a search is a necessity.
Create a line of furniture. You’ll need to have models of each piece of furniture that you intend to sell, so that customers can easily visualize what you have to offer. Add to your furniture line each year so that your stock stays fresh and on-trend.