The Custom Furniture Business: Creating Beautiful and Timeless Designs
Small businesses are the soul of America

More people are interested in buying locally made products than ever before. You can capitalize on many consumers’ return to local shopping by emphasizing that all components of your furniture are made in the United States, or in your town or area. The same applies to handmade goods. Individuals who are tired of mass-produced goods are often the same people who are interested in buying locally. Given this climate, it is a good time to start a handmade furniture business.

Scandi-inspired decor ideas to steal from a restored midcentury home

Nine finds that mix old with new

This week’s edition of House Calls takes us to San Francisco, California, where Bay Area architecture and design firm Framestudio carefully restored a midcentury ranch home to its former glory.

When the studio took on the project, they revisited what made the 1958 residence remarkable, while avoiding the era’s outmoded signifiers, such as terrazzo and carpeting.

“We’re not staunch preservationists,” explains project designer Chad DeWitt, pointing out trendier touches like the blonde wood in the kitchen and other Scandinavian elements around the house. The result is a modern-yet-functional space that embraces old and new.

Taking inspiration from the stunning home, we sourced the key products—or similar finds—from a few standout rooms so you can bring the look into your own space.

Kitchen

Kitchen white white cabinets and built-in appliances. Two dark wood stools sit near a blonde wood table.

Living room

Airy living room with glass doors to outdoor deck, gray sofa, and built-in brick fireplace.

Bedroom

A bedroom with glass walls and a terrace overlooking mountains.

Nine finds that mix old with new

This week’s edition of House Calls takes us to San Francisco, California, where Bay Area architecture and design firm Framestudio carefully restored a midcentury ranch home to its former glory.

When the studio took on the project, they revisited what made the 1958 residence remarkable, while avoiding the era’s outmoded signifiers, such as terrazzo and carpeting.

“We’re not staunch preservationists,” explains project designer Chad DeWitt, pointing out trendier touches like the blonde wood in the kitchen and other Scandinavian elements around the house. The result is a modern-yet-functional space that embraces old and new.

Taking inspiration from the stunning home, we sourced the key products—or similar finds—from a few standout rooms so you can bring the look into your own space.

Kitchen

Kitchen white white cabinets and built-in appliances. Two dark wood stools sit near a blonde wood table.

Living room

Airy living room with glass doors to outdoor deck, gray sofa, and built-in brick fireplace.

Bedroom

A bedroom with glass walls and a terrace overlooking mountains.

Nine finds that mix old with new

This week’s edition of House Calls takes us to San Francisco, California, where Bay Area architecture and design firm Framestudio carefully restored a midcentury ranch home to its former glory.

When the studio took on the project, they revisited what made the 1958 residence remarkable, while avoiding the era’s outmoded signifiers, such as terrazzo and carpeting.

“We’re not staunch preservationists,” explains project designer Chad DeWitt, pointing out trendier touches like the blonde wood in the kitchen and other Scandinavian elements around the house. The result is a modern-yet-functional space that embraces old and new.

Taking inspiration from the stunning home, we sourced the key products—or similar finds—from a few standout rooms so you can bring the look into your own space.

Kitchen

Kitchen white white cabinets and built-in appliances. Two dark wood stools sit near a blonde wood table.

Living room

Airy living room with glass doors to outdoor deck, gray sofa, and built-in brick fireplace.

Bedroom

A bedroom with glass walls and a terrace overlooking mountains.

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Give your business a name. Name your business something that indicates what you sell. This will come in handy later on, when you are marketing your business and want people to associate your business name with handmade furniture.
File a DBA, which stands for “doing business as,” at your local county clerk’s office. You may want to do a search to ensure that no other business in your town is operating under the same name. If you live in a large metropolitan area, a search is a necessity.
Create a line of furniture. You’ll need to have models of each piece of furniture that you intend to sell, so that customers can easily visualize what you have to offer. Add to your furniture line each year so that your stock stays fresh and on-trend.