The Custom Furniture Business: Creating Beautiful and Timeless Designs
Small businesses are the soul of America

More people are interested in buying locally made products than ever before. You can capitalize on many consumers’ return to local shopping by emphasizing that all components of your furniture are made in the United States, or in your town or area. The same applies to handmade goods. Individuals who are tired of mass-produced goods are often the same people who are interested in buying locally. Given this climate, it is a good time to start a handmade furniture business.

Manhattan Is a Buyer’s Market at Last. Brooklyn Looks to Be Next.

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Sale prices are down, inventory is rising.

New York City is one of the most expensive housing markets in the world. But now the coronavirus has prompted many renters in Manhattan and the wealthier parts of Brooklyn to leave town, and with vacancies up, rents are falling. Changes in sale prices move more slowly, though: If you own, you can’t just break a lease like you can as a renter. Still, there are signs. Now that it’s possible again to show your apartment for sale, supply in Manhattan has shot up. Coupled with recent changes to the tax code — namely, the federal cap on SALT tax deductions and the state’s so-called mansion tax, which already had cooled the market a bit — the pandemic has already seen a rise in Manhattan vacancies. So prices are falling on the island. And now, in Brooklyn, signs are starting to emerge that the housing market may be shifting, giving buyers the advantage over sellers heading into the fall.

The first sign is that the number of homes for sale is starting to return to 2019 levels. When the pandemic hit and cities went on lockdown, housing markets weren’t allowed to function, and many buyers and sellers were wary of trying to move...


Getty Images

Sale prices are down, inventory is rising.

New York City is one of the most expensive housing markets in the world. But now the coronavirus has prompted many renters in Manhattan and the wealthier parts of Brooklyn to leave town, and with vacancies up, rents are falling. Changes in sale prices move more slowly, though: If you own, you can’t just break a lease like you can as a renter. Still, there are signs. Now that it’s possible again to show your apartment for sale, supply in Manhattan has shot up. Coupled with recent changes to the tax code — namely, the federal cap on SALT tax deductions and the state’s so-called mansion tax, which already had cooled the market a bit — the pandemic has already seen a rise in Manhattan vacancies. So prices are falling on the island. And now, in Brooklyn, signs are starting to emerge that the housing market may be shifting, giving buyers the advantage over sellers heading into the fall.

The first sign is that the number of homes for sale is starting to return to 2019 levels. When the pandemic hit and cities went on lockdown, housing markets weren’t allowed to function, and many buyers and sellers were wary of trying to move in the middle of a pandemic. The number of homes for sale dropped precipitously across the country, and, in many markets, still hasn’t returned to pre-pandemic levels.

The number of homes for sale in Manhattan was down 39.5 percent year over year in June but up a whopping 23.1 percent in July, according to data from StreetEasy. This clearly shows that buyers have the upper hand in Manhattan. In Brooklyn, the swing isn’t nearly as pronounced, but it’s heading in that direction.

The number of homes for sale in Brooklyn was down 24.3 percent in June but down just 8 percent in July. If that number jumps into positive territory, buyers will have more homes to choose from, giving them more leverage in negotiations, too. According to the appraisal firm Miller Samuel, the number of new listings in Brooklyn for August was up year over year by huge percentages in all price ranges. If inventory jumps in September and October as well, it’ll be a clear sign that homes aren’t selling and that buyers have the upper hand.

But most significantly, sale prices have fallen. Not by much — not yet, anyway — but in April, June, and July, the median sale price of a Brooklyn home slipped by 3 to 5 percent year over year (although, in May, the median sale price rose 5.8 percent). In and of itself, this would not be a major tell, but it’s significant because Brooklyn rents have started to fall, in addition to Brooklyn rental listings rising as well.

Getty Images

Sale prices are down, inventory is rising.

New York City is one of the most expensive housing markets in the world. But now the coronavirus has prompted many renters in Manhattan and the wealthier parts of Brooklyn to leave town, and with vacancies up, rents are falling. Changes in sale prices move more slowly, though: If you own, you can’t just break a lease like you can as a renter. Still, there are signs. Now that it’s possible again to show your apartment for sale, supply in Manhattan has shot up. Coupled with recent changes to the tax code — namely, the federal cap on SALT tax deductions and the state’s so-called mansion tax, which already had cooled the market a bit — the pandemic has already seen a rise in Manhattan vacancies. So prices are falling on the island. And now, in Brooklyn, signs are starting to emerge that the housing market may be shifting, giving buyers the advantage over sellers heading into the fall.

The first sign is that the number of homes for sale is starting to return to 2019 levels. When the pandemic hit and cities went on lockdown, housing markets weren’t allowed to function, and many buyers and sellers were wary of trying to move in the middle of a pandemic. The number of homes for sale dropped precipitously across the country, and, in many markets, still hasn’t returned to pre-pandemic levels.

The number of homes for sale in Manhattan was down 39.5 percent year over year in June but up a whopping 23.1 percent in July, according to data from StreetEasy. This clearly shows that buyers have the upper hand in Manhattan. In Brooklyn, the swing isn’t nearly as pronounced, but it’s heading in that direction.

The number of homes for sale in Brooklyn was down 24.3 percent in June but down just 8 percent in July. If that number jumps into positive territory, buyers will have more homes to choose from, giving them more leverage in negotiations, too. According to the appraisal firm Miller Samuel, the number of new listings in Brooklyn for August was up year over year by huge percentages in all price ranges. If inventory jumps in September and October as well, it’ll be a clear sign that homes aren’t selling and that buyers have the upper hand.

But most significantly, sale prices have fallen. Not by much — not yet, anyway — but in April, June, and July, the median sale price of a Brooklyn home slipped by 3 to 5 percent year over year (although, in May, the median sale price rose 5.8 percent). In and of itself, this would not be a major tell, but it’s significant because Brooklyn rents have started to fall, in addition to Brooklyn rental listings rising as well.


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Give your business a name. Name your business something that indicates what you sell. This will come in handy later on, when you are marketing your business and want people to associate your business name with handmade furniture.
File a DBA, which stands for “doing business as,” at your local county clerk’s office. You may want to do a search to ensure that no other business in your town is operating under the same name. If you live in a large metropolitan area, a search is a necessity.
Create a line of furniture. You’ll need to have models of each piece of furniture that you intend to sell, so that customers can easily visualize what you have to offer. Add to your furniture line each year so that your stock stays fresh and on-trend.